Mission statement: " We want give our comrades the power to learn about emancipatory politics, express their views and connect with other comrades out in the streets."

The about page is already on the defensive: "What does it mean to be a socialist fashion brand?

It might seem like an oxymoron but it’s not. A lot of people think that markets, money and commodities are capitalist… They aren’t. Capitalism denotes a particular relationship between who produces goods and who receives the fruits of that labor. In a capitalist enterprise the workers make everything and the capitalist takes everything.

In a socialist enterprise, like a cooperative, the workers collectively own everything and decide what to produce, how to produce and what to do with the money made in the course of production. A cooperative is like a tiny island of socialism in a sea of capitalism.

As a self proclaimed socialist apparel company we work to uphold our ideals to the highest degree possible given our size and the institutional context we operate in. We try and source garments and use productive practices that are as sustainable, non exploitative and democratic as possible.

But let’s be clear: ‍THERE IS NO ETHICAL CONSUMPTION UNDER CAPITALISM."

The resources page has some famous left-leaning celebrities…no links to any actual theory…