Source: TMZ.com

Twitter’s recent rebrand has the internet buzzing, but nobody is more invested in the change than the CEO of Twitter, now X, Elon Musk. In a recent X thread, Musk described his thought process.

“It’s been a long time coming. I’ve wanted to rebrand the site since I bought it; this new name is a reference to all of my eX-wives, my eX-children, my eXpectations for myself. I look at my life and I see rubble. I want that rubble to spread. I want chaos and turmoil all around me so I can build upon the demolished wreckage of the past. That’s going to be my future; rebirth after destruction, and that begins with this accursed website.”

Musk has fully leaned into his villain persona in the past 24 hours, expounding even further into this clearly pre-written manifesto:

“I look at all of you, happy despite being poor and it makes me sick. You try to troll me, not understanding the mental strength it takes to live my life. You think sending me Goatse and Lemonparty will stop this? That’s just a bunch of guys being gay. That’s nothing I haven’t seen before.”

Musk has continued to write the thread even to the time of reporting; we will update soon with further ramblings.