I have been waiting for this badboy to arrive. It is said to have 6mm planar drivers in it and it pretty much handles like an etymotic. Actually, that is the main reason I was instantly sold. You can even push em deep (but does not need it), has foam, double flange, special thingy to keep it in your ear. Easy to drive, very sensitive to EQ.

On the other hand, for most people it was kind of meh for several reasons. I dont know whether I jumped the gun on buying it. We will see.