I can’t vouch for the specific dollar amount in the article, but the general gist of it is very familiar to me.
I usually ski two locally-owned hills in the Pacific Northwest (both of which survived COVID on their own), and typically have 3 kids with me. Day passes and a tank of gas total at least $230. If we were to go to the resort where I learned to ski as a kid, and which is now owned by Alterra, it’s easily over $500 (and yes they charge for parking). It can be much more than that because they use demand pricing and charge more on busier days. All that is just lift tickets for one day, not including rentals, meals, or lessons.
I can’t vouch for the specific dollar amount in the article, but the general gist of it is very familiar to me.
I usually ski two locally-owned hills in the Pacific Northwest (both of which survived COVID on their own), and typically have 3 kids with me. Day passes and a tank of gas total at least $230. If we were to go to the resort where I learned to ski as a kid, and which is now owned by Alterra, it’s easily over $500 (and yes they charge for parking). It can be much more than that because they use demand pricing and charge more on busier days. All that is just lift tickets for one day, not including rentals, meals, or lessons.