If the market for initial public offerings recovers in the new year, one company that aims to go public early on is Reddit. An IPO will put the spotlight on the prospects for Reddit’s advertising business, which has fallen short of ambitious growth targetsoutlined by executives two years ago. ...
Let’s for a second take stock of what’s happening here.
The ad revenue is falling short of the projected prediction of what it was supposed to be. As in the profit from ad revenue did not reach that arbitrary number.
Reddit is still grossly profitable.
This is the same kind of headline that says Facebook lost 11 bagillion dollars but in reality they didn’t lose a dime they just didn’t make as much as they wanted to.