If you reflect for even half a second, you realize how vapid Design Thinking is.Here are the Design Thinking “modes” put next to some steps I was taught when I took a freshman writing class in 1998:

Empathize Mode: Consider Your Audience.

Define Mode: Pick a Clearly-Defined Topic, Neither Too Broad, Nor Too Narrow

Ideate Mode: Fucking Think

Prototype Mode: Write Your Fucking Thoughts Down

Test Mode: Give What You’ve Written to Someone You Trust to Read It and Let You Know if It Sucks

When you contemplate writing and many other activities, you realize there is nothing new about Design Thinking. It is commonsense tarted up in mumbo jumbo. For sure, it is commonsense tarted up . . . by design.