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    8 months ago

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    NEW YORK (AP) — As DJ Mannie Fresh’s trademark “ladies and gentlemen” catchphrase ricocheted throughout the office, a giddy Juvenile, draped in white with his signature bandana, playfully swayed back and forth to the beat of his musicians.

    “It was such a milestone …some people want to forget certain things in their life so badly,” said the 26-year-old Latina star, who ended her predominately Spanish-language set with “Shower,” a song released nearly a decade ago.

    Tiny Desk producers sort through hundreds of weekly pitch emails regarding artists of all genres, famous and unknown, international and domestic, while also monitoring social media.

    With more than 1,100 tapings, Tiny Desk has drawn heavy comparisons to MTV’s groundbreaking “Unplugged” series of the ’90s, but there’s one major difference: It’s a true office space — not a recording studio or soundstage.

    The concerts remained niche, but five years later, it exploded after then-producer Frannie Kelley booked T-Pain – the chart-topping rapper-singer — who delivered one of Tiny Desk’s memorable performances by shedding his Auto-Tune sound.

    Many also had no idea that his guest, producer Mike Dean — most associated with some of Ye’s (Kanye West) biggest hits — was an early collaborator of the Geto Boys star, cutting his teeth with the pioneering southern label, Rap-A-Lot.


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