Despite claims over taking back control, UK is forced to comply with rules on which it has no say

  • towerful@programming.dev
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    1 year ago

    Google invented AMP.
    It had specifications for a webpage to conform to.
    In return, Google would serve a cached copy and rank your page higher - ie a bigger audience. So publishers had to play along.

    This article has some overviews on it.

    https://www.theregister.com/2017/05/19/open_source_insider_google_amp_bad_bad_bad/

    AMP developers produced something that is bad for the open web ecosystem because it destroys three sacrosanct elements of the web: the URL, the open web standard of HTML, and the decentralisation of the web.

    Whilst AMP is now open source, it’s still Google.
    I don’t know that any other search engines recognise AMP.
    I don’t think I’ve ever seen an “Always AMP” browser extension (tho I have seen many “de-amp” extensions).

    Personally , I will support the publishers by linking/sharing/viewing the actual article link instead of the AMP link.

    • chris@fedia.ioOP
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      1 year ago

      Apologies, I didn’t know this, I just thought it was served on a subdomain for some random reason and it didn’t matter. I’ll ensure my links are “clean” in future 🙂

    • Rambler@lemm.ee
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      1 year ago

      An interesting article - thanks for the link. I’m not exactly sure what options I have now though: I don’t use Google search, I don’t use their browser (or any of their software) - am I good to go?