From the article: When Marguerite Duras Got Kicked Out of the Communist Party
This was part of their justification.
Technically speaking, it was probably happening sooner than 1950, since Trotsky arrived in Turkey in 1929.
They learned well from their master (with a simple google search):
Wow. Einstein was right: command economies are so efficient!
Stalin’s obsession with image manipulation didn’t stop with photos. As historian Jan Plamper notes, the omnipresent portraits of Stalin that were in every home and business were subject to maniacal oversight. The dictator commissioned an army of painters to create his official portraits, offering some artists massive amounts of money to paint him. Then, the official portrait was reproduced and retouched over and over until it met with Stalin’s liking.