Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
I could be wrong but I don’t believe he owns the company any longer, I think he was bought out.
Yeah by Inspire brands, the same people that run Sonic and Arby’s. I mean I guess it’s better than Yum! In quality…
But this is also Roark capital who named themselves after an Ayn Rand character and have several violations and creepy history as a private equity firm and are currently trying to buy all sandwich companies to own a monopoly on it.