Trump is charismatic and funny, thats why he was on tv. If only people didnt take him seriously or give him actual power. Let me remind you that /r/the_donald was a joke subreddit.

Hillary has no charisma. Also her campaign literally promoted Trump, because she thought he would have been an easier opponent. She is smart and capable(or was, she is kinda getting older nowadays) but her political positions are abhorrent. She could have been the perfect “reasonable republican” candidate.