No there isn’t. Companies are incentivised to extract as much money as possible from any given buyer. There is never a “this is enough money, I won’t charge you more” situation. Inevitably every buyer will become a non-buyer, because they were outpriced.

Competition should solve this issue, but it doesn’t work in media because there’s no two rights holders for star wars content, or marvel content, or whatever. So services cannot compete on the same content, because the rights holders simply won’t let them.

Copyright is a pest.