I’m actually at a point of having to question if Macklemore’s going to end up being this generation’s Eminem, like-- the one mainstream white dude who actually gets a plate at the rap game’s cookout. (Yeah, I know there’s like two or three other actually-based white rappers; but do you rly think your average zoomer or gen-alpha knows who RA the Rugged Man, El-P, or Aesop Rock are?)
Mate, No, not even close. Nevermind that hip hop already seems to be in a death spiral, Macklemore is not and will not ever be close to Eminem in popularity. He’s probably not even the most visible contemporary white rapper
Nevermind that hip hop already seems to be in a death spiral,
I’m not so sure ‘death spiral’ is the right term. I’m not gonna bullshit it’s grim, but there’s a good handful of emcees who seem more interested in resetting the board than just smackin it off the table. (Mostly aligned with TDE and pgLang.)
Macklemore is not and will not ever be close to Eminem in popularity.
Right now. But Em is old, and never mind the fact that Death of Slim Shady actually seems to be Em back on his pins-- he can’t keep it up forever. There’ll be another, and I don’t think El-P or Aes are that visible either. God knows RA ain’t.
But Em is old, and never mind the fact that Death of Slim Shady actually seems to be Em back on his pins
Eminem is one of the best selling artists of all time let alone the most popular Hip hop artist of all time. I’m saying it’ll be extremely hard for Macklemore to reach his status, now or ever.
Right now, Post Malone, for example, is easily more visible than Macklemore
And Post Malone vulture-hopped his ass back to country too, didn’t he? Ultimately you’re not wrong about the difficulty to reach; I’m just spitballing the future and I refuse to speak Post Malone into inheriting that seat lmfao.
It’s a ‘massive’ genre, but all of our most talented and most likely to be ‘next up’ are all caught in slave deals and/or being shelved by their labels in favor of easily-controlled, easily-watered down puppets. That’s not even getting into predatory artists who establish their own artist labels specifically to take people who WOULD be up-and-coming and cut them off at the knees by making them a writer or producer instead of a main attraction themselves. (See also: Aubrey Graham’s “OVO Sound”, also known as the “OVO Sweatshop” from how many talented Toronto artists got made into ghostwriters and had they sounds stolen and amalgamated into Aubrey’s own after signing.)
There are no Tupacs, Biggies, or Nases anymore, and it’s that way by design. The people currently running the show are all either settlers or misleaders, leading to yet another genre that we pioneered and advanced getting Elvis’d by the white man and all of the sell-outs bearing their water.
Like, Aubrey Graham was on top of the game for years; if that’s not an absolute indictment of what today’s hip-hop was prior to the Kendrick beef, I don’t know what is.
Fd signifier has a good video essay about this in the context of the Drake/Kendrick beef. frauddogg hit all the points of the video if you don’t have over an hour to spare
I’m actually at a point of having to question if Macklemore’s going to end up being this generation’s Eminem, like-- the one mainstream white dude who actually gets a plate at the rap game’s cookout. (Yeah, I know there’s like two or three other actually-based white rappers; but do you rly think your average zoomer or gen-alpha knows who RA the Rugged Man, El-P, or Aesop Rock are?)
Mate, No, not even close. Nevermind that hip hop already seems to be in a death spiral, Macklemore is not and will not ever be close to Eminem in popularity. He’s probably not even the most visible contemporary white rapper
I’m not so sure ‘death spiral’ is the right term. I’m not gonna bullshit it’s grim, but there’s a good handful of emcees who seem more interested in resetting the board than just smackin it off the table. (Mostly aligned with TDE and pgLang.)
Right now. But Em is old, and never mind the fact that Death of Slim Shady actually seems to be Em back on his pins-- he can’t keep it up forever. There’ll be another, and I don’t think El-P or Aes are that visible either. God knows RA ain’t.
Eminem is one of the best selling artists of all time let alone the most popular Hip hop artist of all time. I’m saying it’ll be extremely hard for Macklemore to reach his status, now or ever.
Right now, Post Malone, for example, is easily more visible than Macklemore
And Post Malone vulture-hopped his ass back to country too, didn’t he? Ultimately you’re not wrong about the difficulty to reach; I’m just spitballing the future and I refuse to speak Post Malone into inheriting that seat lmfao.
As someone who knows nothing it seems pretty good from the outside? Like hiphop is still a massive genre. How is it looking grim?
It’s a ‘massive’ genre, but all of our most talented and most likely to be ‘next up’ are all caught in slave deals and/or being shelved by their labels in favor of easily-controlled, easily-watered down puppets. That’s not even getting into predatory artists who establish their own artist labels specifically to take people who WOULD be up-and-coming and cut them off at the knees by making them a writer or producer instead of a main attraction themselves. (See also: Aubrey Graham’s “OVO Sound”, also known as the “OVO Sweatshop” from how many talented Toronto artists got made into ghostwriters and had they sounds stolen and amalgamated into Aubrey’s own after signing.)
There are no Tupacs, Biggies, or Nases anymore, and it’s that way by design. The people currently running the show are all either settlers or misleaders, leading to yet another genre that we pioneered and advanced getting Elvis’d by the white man and all of the sell-outs bearing their water.
Like, Aubrey Graham was on top of the game for years; if that’s not an absolute indictment of what today’s hip-hop was prior to the Kendrick beef, I don’t know what is.
Fd signifier has a good video essay about this in the context of the Drake/Kendrick beef. frauddogg hit all the points of the video if you don’t have over an hour to spare
I’d like to see the video too, it sounds interesting and I like the guy
For some reason I thought this was 90 minutes but it’s actually 3 and a half hours
https://www.youtube.com/watch?v=AEsf7QmIJTQ
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
Thank you!