When you think of SEO, you probably picture on-page factors like content, keywords, and metadata. But there’s another vital piece of the puzzle that can significantly influence your rankings: off-page optimization.

Think of off-page SEO as your website’s reputation booster in the vast digital world. While on-page SEO is all about what’s happening on your site, off-page optimization is about building credibility, trust, and authority through external sources. Let’s dive into the key elements of off-page optimization and how you can use them to your advantage.