That’s my thought as well. A one day boycott like the “no shopping day” does literally nothing, but 40 days can reform habits. To the extent practicable, I’m doing all my shopping at Costco now. I generally eat a lot of the same things, so bulk quantities aren’t that big of a deal to manage.
From the point of view of the boycotter, having a time limit helps mentally.
I think more people are ready to think “just buy somewhere else for a bit”. If it becomes “forever” might seem daunting.
My two cents, not sure if this is the real reason.
That’s my thought as well. A one day boycott like the “no shopping day” does literally nothing, but 40 days can reform habits. To the extent practicable, I’m doing all my shopping at Costco now. I generally eat a lot of the same things, so bulk quantities aren’t that big of a deal to manage.