Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
Hold up…
There is counterfeit cheese?
And olive oil and cigarettes and… Anything else really.
Wait till you find out about fake eggs (etc) in china
Have you not tried Velveeta?
EU has lots of protected origin products.
Removed by mod
You know, just FYI: Vermont white cheddar is “American cheese.” It’s not just Kraft singles.
Yea, many swiss brands have problems protecting their IP in America. Just recently Emmentaler lost its IP there, because Emmentaler describes a sort of cheese which is like our Swiss Emmentaler in America vs here in Switzerland only cheese from the Emmental is allowed to be called a Emmentaler.
Also for the Gruyère cheese it was recently announced the US will ignore Switzerland’s claims. That despite the fact Gruyère and Emmentaler are traditionally made with raw milk, something that’s illegal in the US.
It’s ridiculous that while we can’t protect our cheese in America they just successfully protect pictures of any apple (even real ones) here in Switzerland… Well, luckily only in connection with technology, but yea REAL Apples…
Thank China for that.
Cheese that is cheaper and just as tasty as the original? Thank you china!
With a few sparkles of deplorable work conditions on top, delicious!
Don’t forget the melamine.