I get it, but the normal thing that’s always been done is for the lever to be missing the printing, and the movement to that position either be blocked mechanically or just ignored. At least that was smarter so the user wouldn’t be bothered by something they didn’t want, and it they changed their mind, it was still simple to install.

There definitely is a new trend for a product you bought to keep screaming at you to buy new shit. Does your car remind you to buy more expensive rims? Even if technologically it’s almost the same as it’s been done for ages, nobody is subtle about it anymore, and that indeed is similar to today’s micro transaction model where everything has to have a built-in store, often as the top feature even more prominent than the main functionality.