Sarah Skidd, in Arizona, was called in to fix some terrible chatbot website writing. She charged $100 an hour […] Skidd now has a side business fixing these.

The AI bros were right - AI is creating new business opportunities /s

Where there’s muck, there’s brass. And sometimes the muck is toxic waste. And radioactive. So if you get called in to fix a vibe-slopchurned disaster, charge as much as you can. Then charge more than that.

If someone’s using AI, its a sign that they’re (a) Nigerian Prince levels of gullible and (b) an anti-human tech asshole who fundamentally does not respect labour. Scamming these kinds of people is a moral duty.

In my experience, copy that “sells” must evoke the impression of being unique in some way, while also conforming to certain established standards. After all, if the copy reads like something you could read anywhere else, how could the product be any different from all the competing products? Why should you pay any attention to it at all?

This requirement for conformity paired with uniqueness and originality requires a balancing act that many people who are not familiar with the task of copywriting might not understand at all. I think to some extent, LLMs are capable of creating the impression of conformity that clients expect from copywriters, but they tend to fail at the “uniqueness” part.