Ford seems to be refocusing it’s #EV efforts towards smaller, less expensive EVs with cheaper battery technology in an effort to stay relavent given the low cost EVs coming out of China. This is in contrast with GMs efforts which seem to lean towards larger SUVs and trucks.

  • reddig33@lemmy.world
    link
    fedilink
    English
    arrow-up
    11
    arrow-down
    1
    ·
    20 days ago

    That’s interesting, considering that Ford doesn’t ship any sedans in North America. Is this a European plan or something they are planning to sell in China?

    • cron@feddit.org
      link
      fedilink
      English
      arrow-up
      23
      ·
      20 days ago

      DETROIT, Aug 11 (Reuters) - Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said on Monday, as it aspires to the cost efficiency of Chinese rivals. The new midsize four-door pickup will be assembled at the automaker’s Louisville, Kentucky, plant.

      • reddig33@lemmy.world
        link
        fedilink
        English
        arrow-up
        7
        ·
        20 days ago

        Their PR shows a “universal EV platform” that shows a sedan, a truck, and an SUV. So we will have to see if they build a sedan on it. If they do, I’m not holding my breath that they’ll ship it in North America. It’s a shame because I’d love to see an electric Escort/Focus.

        • Boomer Humor Doomergod@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          20 days ago

          A sedan with a truck chassis will drive terribly.

          And I bet it’ll be really tall, not just cause of the battery pack but also because car buyers are old people who don’t want to climb out of their car.

            • Boomer Humor Doomergod@lemmy.world
              link
              fedilink
              English
              arrow-up
              1
              ·
              20 days ago

              Yeah but that’s going the other direction, like how the Honda Ridgeline is based on the pilot. And it makes the truck worse for the same reason cars with truck chassis are worse.

              Now if people would be willing to buy passenger cars and let trucks be trucks we wouldn’t have this problem.

              • piccolo@sh.itjust.works
                link
                fedilink
                English
                arrow-up
                2
                ·
                20 days ago

                Well they are more a class of UTE, its just americans think anything with a bed is a ‘truck’. Personally wish el caminos style would make a come back.

                • Boomer Humor Doomergod@lemmy.world
                  link
                  fedilink
                  English
                  arrow-up
                  1
                  ·
                  19 days ago

                  I’d love me a ute but Americans don’t buy trucks for utility, they buy it because they’ve been taught to hate station wagons and minivans

          • SanctimoniousApe@lemmings.world
            link
            fedilink
            English
            arrow-up
            1
            ·
            20 days ago

            sedan with a truck chassis will drive terribly.

            I’m no vehicle aficionado, so I don’t know just how bad you’re thinking it will be. Regardless, if they can make it tolerable then I’d think all it needs is to be functional and cheap to find an audience - particularly if most of their competition is focused elsewhere.

            car buyers are old people

            What?!?

            • Boomer Humor Doomergod@lemmy.world
              link
              fedilink
              English
              arrow-up
              2
              ·
              20 days ago

              The last cars that had truck chassis were the giant land yachts from the 70s, but even they were on car-body frames and still drove terribly.

              How many people under 40 have the $700/month car payment and $300 a month for insurance on a new car?

              • SanctimoniousApe@lemmings.world
                link
                fedilink
                English
                arrow-up
                1
                ·
                edit-2
                20 days ago

                $700/mo for a $30-$40K car seems like a raw deal to me, but I’ll admit it’s been quite a while since I shopped for a new car. Insurance shouldn’t be that high over 30 unless you’re in a bad area (or have a bad record).

                • Boomer Humor Doomergod@lemmy.world
                  link
                  fedilink
                  English
                  arrow-up
                  1
                  ·
                  20 days ago

                  The average new car price is closer to $50k, with SUVs and luxury cars sometimes going up to $100k.

                  But the big problem is interest rates. Even with great credit you could be looking at 10-15%, and loans of 20-25% aren’t uncommon.

                  Pair that with 84-120 month loans and things get crazy quick

    • Steve in Ventura@lemmy.todayOP
      link
      fedilink
      English
      arrow-up
      5
      ·
      20 days ago

      “The pure EV market in the U.S. seems to us very clear: small vehicles used for commuting and around town,” Farley told analysts on an earnings call last month.

      • kent_eh@lemmy.ca
        link
        fedilink
        English
        arrow-up
        1
        ·
        20 days ago

        small vehicles used for commuting and around town,

        Damn right.

        Too bad it took them so long to figure that out.

      • Quadhammer@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        arrow-down
        3
        ·
        20 days ago

        Yes commuter cars should be electric. Pickups should stay gas until they’re super badass like the rovers in Lost in Space

        • snooggums@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          ·
          20 days ago

          Compact electric trucks, like the car sized ones from decades past, should be a high priority. An EV Camino would be fantastic!

        • BlameThePeacock@lemmy.ca
          link
          fedilink
          English
          arrow-up
          2
          ·
          20 days ago

          Pickups should be available in both, it really comes down to the use case at the moment.

          If you need to tow shit on a highway, right now you NEED gas. The only way around this will be once we start seeing more trailer units built on EV platforms. There’s an RV you can get right now called the Pebble that does this, it has it’s own 45 kwh battery and motors. Which means there’s almost no range drop from towing it. This allows for a much more functional towing range while not ending up with a semi-truck just so that you have enough battery capacity to tow those long distances.

          That being said, If you just haul a bed/trailer full of yard maintenance gear around a 30 mile service area to various client homes all day and have a level 2 charger at your yard/home, an EV pickup would save you a ton of money over it’s life. They can also be extremely helpful with powering equipment on jobsites.

    • 6nk06@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      4
      ·
      20 days ago

      I can’t answer but Ford is the only US car brand that exists in France, and it’s famous since the 80s for some reason. Chevrolet tried to sell some cars in France but they stopped because people were not buying.

      • cron@feddit.org
        link
        fedilink
        English
        arrow-up
        1
        ·
        20 days ago

        Ford sells cars here in europe that were never available in the US. For example, the small car “Ford Ka” was never available in the US.