Afaik, it is just pre customized to be usable for windows users. Goal is no terminal required for the average user that just needs a browser and maybe does basic unmodded gaming. Good for parents and siblings who are getting fed up with windows.

The paid bits are extra support, more preconfigured layouts and some apps that people new to linux may not realize exist (for stuff like school IT systems changing to linux, or a vfx company changing away from windows b/c they are worried about ai stealing their art).