Could a Rumored AVID Sale Shake up the Video Editing Landscape?
nofilmschool.com
What an AVID sale could mean for the future of NLEs.

The King Mongoose asks: it’s been a while since I’ve sullied my hands with editing software and editors 😆 but what are you kids using these days? Does AVID even figure into your day-to-day these days?

BTW, editors, I realize most of you can’t read 🤣 but participation is key here! Post! Comment!

  • Jentu@lemmy.filmEnglish
    0·
    1 year ago

    Saltiness aside lmao

    I don’t really use avid and hopefully I never have to in a professional setting. But I also don’t really want them to be bought out by a company like Adobe, who I also don’t trust to create programs that aren’t buggy. Honestly I have no idea who would be interested in it. The only benefit is the built in industry usage, but the industry craves stability when it comes to editing applications. If avid is looking for a buyer, I doubt professional editors stick with them for long.

    • King Mongoose@lemmy.filmOPEnglish
      01·
      1 year ago

      No more editor jokes from me, honest! 🫶 Well, at least for this post anyway! 😆

      1. IF Adobe did buy out AVID I’d think they’d just buy and bury, like they did with Aldus/Macromedia Freehand
      2. AVID was the de facto NLE standard for many years, even weathering the storm during Apple’s reign with (pre-FCPX) Final Cut when most everybody and their uncle switched over (I know the studios I worked with did, maybe leaving one or two AVID stations)
      3. Like the Soviet Union and rotary phones, one day AVID’s aging demographic is going to render it insignificant unless they or the new prospective buyer somehow can grow their numbers

      BTW, what do you use, @Jentu@lemmy.film ?