Actually in the old days a lot of “disruption” was basically removing middlement: for example putting a newspaper online avoids having to pay a commission to the newspaper stand.
It’s just that in the last 2 decades it’s mostly been Regulatory Avoidance instead of removing middlemen: basically exploiting new technology and a gap in existing legislation to avoid regulation altogether, such as how Uber’s service is not legally a Taxi Service but rather a Driven Rental Car Service because people “book” them rather than physically hailing one on the street and similary AirBnB is not a Hostel, it’s a Short-Term Let Service because of how you have to book upfront.
You also see a lot of leveraging of Networking Effects and brand name (both anti-competitive Market imperfections, especially the former) to quash small operators without actually delivering significant improvements, for example in food delivery or even Social Media (if you consider normal websites as “small operators”).
Since the user did not approve it, it sounds like mass copyright violation to me.