UEFA and FIFA only care about money, but they are completely devaluing their product. Euros or WC meant something more special 20 years ago and brands paid accordingly. Now you have basically a summer tournament every year. 60 plus games between teams and NT and you are looking a squad rotation that makes some games be like NBA games in January where players are coasting. Don’t see how this is a good business model other than for a quick profit for those in charge.
UEFA and FIFA only care about money, but they are completely devaluing their product. Euros or WC meant something more special 20 years ago and brands paid accordingly. Now you have basically a summer tournament every year. 60 plus games between teams and NT and you are looking a squad rotation that makes some games be like NBA games in January where players are coasting. Don’t see how this is a good business model other than for a quick profit for those in charge.