The Internet Historian, who leans a bit 4chany with some videos, had what I thought was a pretty good explanation. Basically the dude starting it was super naive and had no plan besides wanting to bring awareness to the issue. He was ironically pretty successful in hitting that goal, but having that actually happen-making everyone aware of something pretty evil but not having any actual ability to stop it-is probably enough to drive most people a bit insane.
The Internet Historian, who leans a bit 4chany with some videos, had what I thought was a pretty good explanation. Basically the dude starting it was super naive and had no plan besides wanting to bring awareness to the issue. He was ironically pretty successful in hitting that goal, but having that actually happen-making everyone aware of something pretty evil but not having any actual ability to stop it-is probably enough to drive most people a bit insane.