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They’ve admitted they have a problem with getting new players so everything they do needs to somehow draw in new players. Getting their current playerbase to create and buy/sell isn’t enough of a reason to create such tools especially if they don’t think they can match the experience of the other platforms, hence the technological competition. They need to be able to provide excellent tools and an excellent way to host and share creations to draw in creatives who could become new players.
After the DJ Khaled episode I knew nothing else would be as entertaining for me so I stopped there