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The Fediverse has 1 million active users. Threads has 130 million active users. This is not an EEE play because a 100% successful EEE play would amount to increasing the Threads userbase by less than 1%. Meta is doing this for non-EEE reasons.
One possible non-EEE reason would be to have plausible deniability for monopolistic practices. If they make a show of interoperating with irrelevant nobodies like us, they can pretend to be a nice tech company rather than a mean anti-competitive monopoly.
We do have the additional context outside the story that under the interim CEO Mozilla has made two other unpopular decisions: