I think it also has a factor of how well it blends with current/dominant society. You’d probably be able to find a large amount of folks who agree that the amish are a cult, for example. They’ve been around for a while, and they have relatively large numbers, but their rejection of modern technology flies in the face of the average modern person. If pressed on ‘why?’ those people considering them a cult likely have that unique quality behind the ‘cult’ reasoning.
Just off the top of my head, the snake handlers and the jehovah’s witnesses are both considered cults in my social circle (as in, these topics have come up and are generally agreed on), despite both being large enough to be known in many areas and have been around for quite a while.
I think it also has a factor of how well it blends with current/dominant society. You’d probably be able to find a large amount of folks who agree that the amish are a cult, for example. They’ve been around for a while, and they have relatively large numbers, but their rejection of modern technology flies in the face of the average modern person. If pressed on ‘why?’ those people considering them a cult likely have that unique quality behind the ‘cult’ reasoning.
Just off the top of my head, the snake handlers and the jehovah’s witnesses are both considered cults in my social circle (as in, these topics have come up and are generally agreed on), despite both being large enough to be known in many areas and have been around for quite a while.