They are one of the most infuriating things for me. But I curious to know why is this a popular pattern in websites. Do people actually stop whatever they were planning to do and watch the video ?
I’ve blocked them on all my devices. But once in a while I see them when I use someone else’s devices and I wonder.
Not me, and most people here won’t. You’re asking the wrong demographic.
My mother for example, she watches everything on any website she visits, and she doesn’t always tap video popups away since she knows she sometimes gets accidentally redirected elsewhere. My father and I have offered her adblockers many times, but she always strongly rejects it. She doesn’t want anyone meddling with her phone and she finds adblockers annoying because, very occasionally, they will block content she actually wants to watch and no, she doesn’t remember how to allow permissions for exceptions in such cases.
I bet she’s like the majority of people out there. Most don’t mind the ads and some even go for the bait.
Yep, we all know they’re horrible UI/UX, but OP is asking a demographic who knows what UI/UX even means. Most people see nothing wrong with the modern internet, and view ads and unskippable videos as the norm, with no alternative, and happily consume it all.
This is my wife. I have a network adblocker and had to whitelist google ads because she wanted to see the pictures of products when searching even though they’re google ads and she knows it. Doesn’t matter, she actually likes them. Gahhhhhhh.
Oh my that sounds so frustrating hah!