They are one of the most infuriating things for me. But I curious to know why is this a popular pattern in websites. Do people actually stop whatever they were planning to do and watch the video ?
I’ve blocked them on all my devices. But once in a while I see them when I use someone else’s devices and I wonder.
Not me. In fact if it isn’t blocked and I can’t easily get rid of it, I’ll bail on the site altogether.
Honestly don’t understand what the benefit to anybody is. If I want to watch it, I will, if I don’t, I won’t. They’re just making the overall experience worse.
I assume it’s some bonehead manager that thinks it looks cool or will increase engagement though.
Exactly. If a site tries to shove things down my throat so much that it prevents me from accessing the part that I want to access, fuck em. I close the tab.
Look boss we have ‘engagement’ up 700% now! Everyone looks at the video!! Well, at least 5 to 15 seconds it seems but not more hmm gotta fix that too now…
I find it even more puzzling as surely it has to be a decent increase in server demand to constantly be streaming video. How can that be worth it??
There’s a Wikipedia page about this phenomenon where advertisers started to prefer video in 2015.
Explains exactly what you’re seeing.
Also seems like Facebook potentially played a part in their push, driven by faulty data. That’s crazy.