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The original was posted on /r/hardware by /u/Voodoo2-SLi on 2023-08-08 12:12:15+00:00.
The following sales figures refer to the German retailer “Mindfactory” and are regularly evaluated by Twitter user TechEpiphany. Mindfactory is a large retailer, but of course this only gives some insight into the German DIY market. However, the market is usually dominated by OEM manufacturers and system integrators, with DIY making up the much smaller part. Furthermore, Germany is considered an AMD country with clearly better AMD market shares than elsewhere. Likewise, in the graphics card sector, Mindfactory’s AMD sales figures are considered uncharacteristically high. This results from the fact that Mindfactory regularly ranks first in price comparisons with its AMD SKU offers. For nVidia SKUs, on the other hand, these first places in price comparisons are distributed among several retailers.
| CPUs | Sales | AMD vs INTL | Revenue | AMD vs INTL | ASPs | AM4, AM5, 1200, 1700 |
|---|---|---|---|---|---|---|
| Week 3 | 5970 units | 61.8%, 38.2% | 1.65M € | 53.4%, 46.6% | 238€, 336€ | 3050, 640, 230, 2040 |
| Week 4 | 5445 units | 65.9%, 34.1% | 1.46M € | 59.4%, 40.6% | 242€, 320€ | 2970, 620, 170, 1675 |
| Week 5 | 6115 units | 65.9%, 34.1% | 1.61M € | 59.0%, 41.0% | 236€, 317€ | 3380, 650, 160, 1915 |
| Week 6 | 5930 units | 67.1%, 32.9% | 1.54M € | 59.5%, 40.5% | 231€, 320€ | 3310, 670, 170, 1770 |
| Week 8 | 5105 units | 61.3%, 38.7% | 1.38M € | 53.8%, 46.2% | 237€, 322€ | 2560, 570, 175, 1790 |
| Week 9 | 6190 units | 70.1%, 29.9% | 1.80M € | 66.6%, 33.4% | 276€, 324€ | 3050, 1290, 150, 1700 |
| Week 10 | 5285 units | 66.6%, 33.4% | 1.46M € | 61.2%, 38.8% | 253€, 320€ | 2540, 980, 140, 1615 |
| Week 11 | 5335 units | 67.9%, 32.1% | 1.45M € | 64.4%, 35.6% | 257€, 301€ | 2780, 835, 130, 1575 |
| Week 12 | 4805 units | 69.3%, 30.7% | 1.31M € | 62.6%, 37.4% | 247€, 333€ | 2540, 790, 110, 1355 |
| Week 13 | 3290 units | 74.5%, 25.5% | 0.88M € | 68.9%, 31.1% | 249€, 327€ | 1830, 620, 40, 800 |
| Week 14 | 6830 units | 83.2%, 16.8% | 2.32M € | 84.6%, 15.4% | 346€, 311€ | 2920, 2760, 115, 1035 |
| Week 21 | 3445 units | 75.6%, 24.4% | 1.01M € | 73.9%, 26.1% | 285€, 312€ | 1770, 830, 90, 750 |
| Week 22 | 3500 units | 73.7%, 26.3% | 0.99M € | 71.5%, 28.5% | 273€, 306€ | 1710, 870, 50, 870 |
| Week 23 | 3520 units | 76.4%, 23.6% | 1.02M € | 74.7%, 25.3% | 282€, 311€ | 1840, 850, 80, 750 |
| Week 24 | 3230 units | 74.8%, 25.2% | 0.93M € | 71.1%, 28.9% | 274€, 330€ | 1610, 805, 50, 740 |
| Week 31 | 4455 units | 76.0%, 24.0% | 1.28M € | 73.5%, 26.5% | 278€, 317€ | 2045, 1330, 90, 980 |
Meanwhile, the sales figures of AM5 processors are above Intel’s LGA1700 processors, despite Intel not having a strong old generation. Of course, the DIY sales figures are still dominated by AM4 processors. Many retrofitters will certainly buy here, which means they already have the AM4 mainboard and only switch from an earlier AM4 processor to a current AM4 processor. This can be seen as a success of AMD’s strategy of long support periods, which are now also used by CPU buyers.
| GPUs | Sales | AMD NV INTL | Revenue | AMD NV INTL | ASPs |
|---|---|---|---|---|---|
| Week 3 | 3940 units | 42.3%, 57.2%, 0.5% | 2.92M € | 37.5%, 62.3%, 0.2% | 656€, 807€, 270€ |
| Week 4 | 3750 units | 40.8%, 58.4%, 0.8% | 2.83M € | 34.5%, 65.3%, 0.2% | 639€, 845€, 210€ |
| Week 6 | 3955 units | 43.6%, 56.1%, 0.3% | 2.48M € | 39.5%, 60.3%, 0.2% | 568€, 673€, 354€ |
| Week 7 | 3975 units | 43.0%, 56.2%, 0.8% | 2.88M € | 35.6%, 64.1%, 0.3% | 600€, 825€, 270€ |
| Week 8 | 3285 units | 42.3%, 57.7%, 0% | 2.34M € | 37.1%, 62.9%, 0% | 624€, 811€, — |
| Week 9 | 4075 units | 52.4%, 47.6%, 0% | 2.86M € | 47.9%, 52.1%, 0% | 641€, 766€, — |
| Week 11 | 3810 units | 55.4%, 44.3%, 0.3% | 2.86M € | 47.6%, 52.3%, 0.1% | 645€, 886€, 282€ |
| Week 12 | 3350 units | 57.3%, 42.1%, 0.6% | 2.40M € | 48.9%, 50.9%, 0.2% | 611€, 867€, 254€ |
| Week 13 | 2375 units | 61.9%, 38.1%, 0% | 1.68M € | 57.7%, 42.3%, 0% | 658€, 784€, — |
| Week 14 | 2945 units | 58.4%, 40.6%, 1.0% | 2.00M € | 49.9%, 49.8%, 0.3% | 579€, 833€, 183€ |
| Week 15 | 4510 units | 59.0%, 40.6%, 0.4% | 2.96M € | 50.4%, 49.4%, 0.2% | 559€, 798€, 289€ |
| Week 16 | 4115 units | 50.3%, 49.2%, 0.5% | 2.95M € | 43.5%, 56.4%, 0.1% | 619€, 821€, 201€ |
| Week 17 | 3390 units | 48.4%, 51.3%, 0.3% | 2.39M € | 40.8%, 59.1%, 0.1% | 595€, 811€, 284€ |
| Week 18 | 3045 units | 56.2%, 43.2%, 0.6% | 2.05M € | 45.3%, 54.5%, 0.2% | 543€, 850€, 202€ |
| Week 19 | 2775 units | 52.6%, 46.7%, 0.7% | 1.87M € | 43.5%, 56.3%, 0.2% | 557€, 814€, 219€ |
| Week 20 | 2105 units | 44.2%, 54.9%, 0.9% | 1.51M € | 36.5%, 63.2%, 0.3% | 592€, 825€, 219€ |
| Week 21 | 2240 units | 50.0%, 50.0%, 0% | 1.47M € | 40.4%, 59.6%, 0% | 531€, 782€, — |
| Week 22 | 2760 units | 47.5%, 51.6%, 0.9% | 1.74M € | 38.6%, 61.1%, 0.4% | 511€, 745€, 236€ |
| Week 23 | 2405 units | 45.3%, 53.9%, 0.8% | 1.55M € | 37.1%, 62.6%, 0.3% | 528€, 750€, 261€ |
| Week 24 | 2305 units | 43.6%, 55.5%, 0.9% | 1.54M € | 35.2%, 64.5%, 0.3% | 540€, 776€, 210€ |
| Week 31 | 3355 units | 51.6%, 48.1%, 0.3% | 2.12M € | 41.6%, 58.3%, 0.1% | 510€, 764€, 248€ |
As can also be seen in the CPU market, there was a dip in sales at the beginning of the summer, which might have been overcome now. The still high average prices of ~630 Euros are remarkable; in the second quarter of 2020, the average GPU price at Mindfactory was just 395 Euros. Nevertheless, there was at least some price movement, since the average GPU price was still ~740 Euros at the beginning of the year. AMD’s market share at Mindfactory has been quite high lately, primarily driven by RDNA2 SKUs (because there are still too few RDNA3 SKUs on the market).
Sources: TechEpiphany @ Twitter & 3DCenter.org