As the morning begins, it becomes clear that Musk has discovered that news outlets’ coverage of his interview with Trump the night before is largely critical – focusing on the live stream’s technical issues, Trump’s falsehoods and Musk’s generally fawning approach toward the former president. Musk’s reaction throughout the day will be to claim that legacy media outlets are liars and financial failures, referring to them as unthinking “nonplayer characters” – a longstanding meme that grew out of 4chan before becoming mainstream among conservatives.
“A wall of negative headlines was so predictable. They’re such NPCs 🤣🤣,” Musk says at 8.36am while quote-tweeting the crypto influencer and political shitpost account “Autism Capital”. Three minutes later he will respond to Autism Capital again, claiming that Google only shows leftwing press in its search results.
One particular fixation of Musk’s is promoting misleading claims and conspiracies about election fraud, a common conservative talking point in the Trump era. At 9.26am, Musk makes a demand for paper ballots instead of electronic voting machines, echoing a popular rightwing narrative that such machines are used to perpetrate voting fraud. Musk has made dozens of misleading or debunked claims about voting, which have been viewed hundreds of millions of times on the platform and election officials say have begun to spill over into the real world.
Musk will continue tweeting at a rapid rate throughout the morning – 19 times over the next 30 minutes alone. These will include separate attacks on CNBC, CNN and other legacy media outlets he accuses of spreading lies. Musk will meanwhile reply with an exclamation mark to a tweet featuring a blogpost called “Did women in academia cause wokeness?”. The blog’s author is a former professor who was ousted from Cambridge University in 2019 after more than 500 academics signed an open letter condemning his work as “racist pseudoscience” and a university investigation found he collaborated with far-right extremists.
Musk has long described himself as politically independent, but in 2022 announced that he would no longer support the Democratic party. He has framed his conservative shift as the result of Democrats becoming too far left while his positions remain centrist, but his social media feed instead shows that he frequently promotes and interacts with members of the extreme right.
At 9.47am and 10.27am, Musk sends replies to Peter Imanuelsen, a far-right influencer whom the Anti-Defamation League has previously described as being “notorious for his extreme racist, anti-Semitic, Christian fundamentalist, homophobic, Islamophobic, anti-feminist and conspiracist commentary”. Although Imanuelsen has in recent years disavowed Holocaust denial, he continues to promote far-right, anti-immigrant views.
Musk replied “madness” to both of Imanuelsen’s tweets, which were about two British citizens jailed for violating UK laws against posting offensive or menacing material online. The arrests targeted people posting anti-migrant invectives during Britain’s far-right riots, in which masked rioters tried to set fire to a hotel housing asylum seekers.
Sometimes Musk’s interactions with rightwing influencers are banal, but they also have the effect of amplifying their accounts to the billionaire’s nearly 200 million followers. Musk will reply at 9.08am to a post about how Europe doesn’t use air conditioning from Richard Hanania, a conservative thinker popular among tech moguls who wrote for white supremacist publications in the early 2010s under a pseudonym to argue in support of eugenics and the forced sterilization of “low IQ” people.
Musk also replies with a cry-laughing emoji to a tweet criticizing the media from the early alt-right influencer Lauren Southern. A Canadian activist who has promoted the “great replacement” white nationalist conspiracy theory, Southern was a member of the “talent team” for Tenet Media until early September. A Department of Justice investigation unsealed around the same time as her exit accused Tenet Media of being a Russian-backed propaganda operation that used $10m in foreign money to bankroll rightwing media influencers. Southern and others on the talent team deny having any knowledge that the money was coming from Russia.
All of this is before 1pm, by which time Musk will have tweeted about 89 times.
While these interactions represent some of the most extreme people that Musk exchanges tweets with, they are by no means aberrations. His most mainstream interaction of the morning comes in a reply to the author Stephen King, in which Musk claims the Guardian can’t be considered objective because it is “utterly incapable of writing anything positive”. He will attack the Guardian at least two other times in the day, telling the rightwing commentator Ian Miles Cheong that it is a “mouthpiece for the state”.
One of the reasons that Musk may gravitate towards the crypto influencers, rightwing activists and Tesla fan accounts that fill his feed is that they are some of the few users who can match his prolific output and time spent on the platform. Most people do not have the desire or time to be extremely online, and those that do are often there to pursue some political or financial gain. Almost everyone that Musk interacts with falls into one of those categories, and their accounts function like remoras on the side of Musk’s 195 million-follower shark.
Musk will continue tweeting every few minutes until taking a two-hour break between around noon and 2pm. Then he’s back at it, sending a few more sporadic tweets at Nawfal about his Neuralink plans and responding to a thread from the Utah Republican senator Mike Lee. Two o’clock to 4pm is his least prolific time period for posting.
4pm to 10pm: Election conspiracies and cries of ‘censorship’
It’s 4.12pm, and Musk has tweeted over 100 times since midnight. His latest is a quote tweet of the cryptocurrency account “Doge Designer”, who claims that “the entire media is running a misinformation campaign against Elon Musk”. Musk replies “It’s wild,” adding a cry-laughing face that has become his go-to emoji.
Musk’s content production slows somewhat in the evening, but he is still posting multiple times an hour. His attention turns to Brazil, where he has found a nemesis in a supreme court judge who is threatening to block access to X in the country if the platform does not appoint a local legal representative to deal with disinformation takedown requests. Musk describes the judge’s ruling as an act of censorship in a tweet at 6.17pm, and will call the judge an “evil dictator” in weeks to come. Brazil’s supreme court will uphold a ban on X in early September, blocking access to the platform for millions in the country.
The Brazil saga reflects a central part of Musk’s online persona, in which he has cast himself as a warrior for free speech against liberal censorship. While this framing ignores that Musk has suspended journalists who criticized him from the platform, complied with censorship requests from governments such as India and throttled traffic to websites he dislikes, Musk’s narrative pervades his Twitter feed. Throughout the day he will attack regulators and anti-disinformation efforts in Brazil, the UK and the European Union.
Interspersed among Musk’s various political posts are retweets of people offering support for his business ventures, like @TeslaBoomerMama, whose profile describes herself as a “fierce Tesla retail shareholder advocate” and “fangirl of Elon”. These retweets and interactions with his fans have the effect of a commercial break, and are some of the only posts that don’t have an explicit political message.
10pm to midnight: 😂
As Musk begins to wind down his day, the frequency of his posts goes back up and he returns to some of the subjects he tweeted about in the morning. He responds with cry-laughing emojis to online influencers, replies to multiple posts about a Haitian migrant accused of rape and sends more anti-media tweets.
Musk revisits not only the same themes, but some of the exact same posts and news items that he tweeted about earlier. At 11.12pm he responds with another cry-laughing emoji to the same picture of negative headlines about his Trump interview that he sent a cry-laughing emoji about at 8.36am.
Before the day ends, X debuts a beta version of its new AI image generator. Almost immediately, people begin to discover that it will generate images of public figures or sexualized content, unlike other popular image generators. Musk begins using cry-laughing emojis to egg on supporters creating images using the tool – in one case an image with the prompt “make an image of a half cat half woman with boobs”.
A phone screen shows a Grok sign up page that prompts verified X users to ‘participate in the early access program’
Musk’s ‘fun’ AI image chatbot serves up Nazi Mickey Mouse and Taylor Swift deepfakes
Read more
Over the next few days Grok will be used to generate a range of political content, sexualized depictions of celebrities and violent images. After rightwing influencer accounts use the tool to create images of Taylor Swift and her fans supporting Trump’s candidacy, Trump will cause a wave of controversy by posting the AI images on his Truth Social account. Swift will later cite the incident in an Instagram post throwing her support behind the Harris presidential campaign.
Musk’s last post before midnight is celebrating his new image generator, tweeting “Rate of progress of Grok is 🚀 🚀🚀”. He will continue to post into the night, sending almost 50 more tweets over the next three hours.
At 3.11am, Musk responds with heart-eyes emoji to an image of him and a shiba inu dog dressed as ancient Roman soldiers generated by Grok. The flurry of replies and posts then goes silent. At 8.01am, he starts posting again.
As the morning begins, it becomes clear that Musk has discovered that news outlets’ coverage of his interview with Trump the night before is largely critical – focusing on the live stream’s technical issues, Trump’s falsehoods and Musk’s generally fawning approach toward the former president. Musk’s reaction throughout the day will be to claim that legacy media outlets are liars and financial failures, referring to them as unthinking “nonplayer characters” – a longstanding meme that grew out of 4chan before becoming mainstream among conservatives.
“A wall of negative headlines was so predictable. They’re such NPCs 🤣🤣,” Musk says at 8.36am while quote-tweeting the crypto influencer and political shitpost account “Autism Capital”. Three minutes later he will respond to Autism Capital again, claiming that Google only shows leftwing press in its search results.
One particular fixation of Musk’s is promoting misleading claims and conspiracies about election fraud, a common conservative talking point in the Trump era. At 9.26am, Musk makes a demand for paper ballots instead of electronic voting machines, echoing a popular rightwing narrative that such machines are used to perpetrate voting fraud. Musk has made dozens of misleading or debunked claims about voting, which have been viewed hundreds of millions of times on the platform and election officials say have begun to spill over into the real world.
Musk will continue tweeting at a rapid rate throughout the morning – 19 times over the next 30 minutes alone. These will include separate attacks on CNBC, CNN and other legacy media outlets he accuses of spreading lies. Musk will meanwhile reply with an exclamation mark to a tweet featuring a blogpost called “Did women in academia cause wokeness?”. The blog’s author is a former professor who was ousted from Cambridge University in 2019 after more than 500 academics signed an open letter condemning his work as “racist pseudoscience” and a university investigation found he collaborated with far-right extremists.
Musk has long described himself as politically independent, but in 2022 announced that he would no longer support the Democratic party. He has framed his conservative shift as the result of Democrats becoming too far left while his positions remain centrist, but his social media feed instead shows that he frequently promotes and interacts with members of the extreme right.
At 9.47am and 10.27am, Musk sends replies to Peter Imanuelsen, a far-right influencer whom the Anti-Defamation League has previously described as being “notorious for his extreme racist, anti-Semitic, Christian fundamentalist, homophobic, Islamophobic, anti-feminist and conspiracist commentary”. Although Imanuelsen has in recent years disavowed Holocaust denial, he continues to promote far-right, anti-immigrant views.
Musk replied “madness” to both of Imanuelsen’s tweets, which were about two British citizens jailed for violating UK laws against posting offensive or menacing material online. The arrests targeted people posting anti-migrant invectives during Britain’s far-right riots, in which masked rioters tried to set fire to a hotel housing asylum seekers.
Sometimes Musk’s interactions with rightwing influencers are banal, but they also have the effect of amplifying their accounts to the billionaire’s nearly 200 million followers. Musk will reply at 9.08am to a post about how Europe doesn’t use air conditioning from Richard Hanania, a conservative thinker popular among tech moguls who wrote for white supremacist publications in the early 2010s under a pseudonym to argue in support of eugenics and the forced sterilization of “low IQ” people.
Musk also replies with a cry-laughing emoji to a tweet criticizing the media from the early alt-right influencer Lauren Southern. A Canadian activist who has promoted the “great replacement” white nationalist conspiracy theory, Southern was a member of the “talent team” for Tenet Media until early September. A Department of Justice investigation unsealed around the same time as her exit accused Tenet Media of being a Russian-backed propaganda operation that used $10m in foreign money to bankroll rightwing media influencers. Southern and others on the talent team deny having any knowledge that the money was coming from Russia.
All of this is before 1pm, by which time Musk will have tweeted about 89 times.
While these interactions represent some of the most extreme people that Musk exchanges tweets with, they are by no means aberrations. His most mainstream interaction of the morning comes in a reply to the author Stephen King, in which Musk claims the Guardian can’t be considered objective because it is “utterly incapable of writing anything positive”. He will attack the Guardian at least two other times in the day, telling the rightwing commentator Ian Miles Cheong that it is a “mouthpiece for the state”.
One of the reasons that Musk may gravitate towards the crypto influencers, rightwing activists and Tesla fan accounts that fill his feed is that they are some of the few users who can match his prolific output and time spent on the platform. Most people do not have the desire or time to be extremely online, and those that do are often there to pursue some political or financial gain. Almost everyone that Musk interacts with falls into one of those categories, and their accounts function like remoras on the side of Musk’s 195 million-follower shark.
Musk will continue tweeting every few minutes until taking a two-hour break between around noon and 2pm. Then he’s back at it, sending a few more sporadic tweets at Nawfal about his Neuralink plans and responding to a thread from the Utah Republican senator Mike Lee. Two o’clock to 4pm is his least prolific time period for posting.
4pm to 10pm: Election conspiracies and cries of ‘censorship’
It’s 4.12pm, and Musk has tweeted over 100 times since midnight. His latest is a quote tweet of the cryptocurrency account “Doge Designer”, who claims that “the entire media is running a misinformation campaign against Elon Musk”. Musk replies “It’s wild,” adding a cry-laughing face that has become his go-to emoji.
Musk’s content production slows somewhat in the evening, but he is still posting multiple times an hour. His attention turns to Brazil, where he has found a nemesis in a supreme court judge who is threatening to block access to X in the country if the platform does not appoint a local legal representative to deal with disinformation takedown requests. Musk describes the judge’s ruling as an act of censorship in a tweet at 6.17pm, and will call the judge an “evil dictator” in weeks to come. Brazil’s supreme court will uphold a ban on X in early September, blocking access to the platform for millions in the country.
The Brazil saga reflects a central part of Musk’s online persona, in which he has cast himself as a warrior for free speech against liberal censorship. While this framing ignores that Musk has suspended journalists who criticized him from the platform, complied with censorship requests from governments such as India and throttled traffic to websites he dislikes, Musk’s narrative pervades his Twitter feed. Throughout the day he will attack regulators and anti-disinformation efforts in Brazil, the UK and the European Union.
Interspersed among Musk’s various political posts are retweets of people offering support for his business ventures, like @TeslaBoomerMama, whose profile describes herself as a “fierce Tesla retail shareholder advocate” and “fangirl of Elon”. These retweets and interactions with his fans have the effect of a commercial break, and are some of the only posts that don’t have an explicit political message. 10pm to midnight: 😂
As Musk begins to wind down his day, the frequency of his posts goes back up and he returns to some of the subjects he tweeted about in the morning. He responds with cry-laughing emojis to online influencers, replies to multiple posts about a Haitian migrant accused of rape and sends more anti-media tweets.
Musk revisits not only the same themes, but some of the exact same posts and news items that he tweeted about earlier. At 11.12pm he responds with another cry-laughing emoji to the same picture of negative headlines about his Trump interview that he sent a cry-laughing emoji about at 8.36am.
Before the day ends, X debuts a beta version of its new AI image generator. Almost immediately, people begin to discover that it will generate images of public figures or sexualized content, unlike other popular image generators. Musk begins using cry-laughing emojis to egg on supporters creating images using the tool – in one case an image with the prompt “make an image of a half cat half woman with boobs”. A phone screen shows a Grok sign up page that prompts verified X users to ‘participate in the early access program’ Musk’s ‘fun’ AI image chatbot serves up Nazi Mickey Mouse and Taylor Swift deepfakes Read more
Over the next few days Grok will be used to generate a range of political content, sexualized depictions of celebrities and violent images. After rightwing influencer accounts use the tool to create images of Taylor Swift and her fans supporting Trump’s candidacy, Trump will cause a wave of controversy by posting the AI images on his Truth Social account. Swift will later cite the incident in an Instagram post throwing her support behind the Harris presidential campaign.
Musk’s last post before midnight is celebrating his new image generator, tweeting “Rate of progress of Grok is 🚀 🚀🚀”. He will continue to post into the night, sending almost 50 more tweets over the next three hours.
At 3.11am, Musk responds with heart-eyes emoji to an image of him and a shiba inu dog dressed as ancient Roman soldiers generated by Grok. The flurry of replies and posts then goes silent. At 8.01am, he starts posting again.
I ain’t reading all that
I’m happy for you tho
Or sorry that happened
Seriously tho I feel sorry for whoever got the odious job of breaking down a day of Musk tweets. Blech!
Full confession: neither did I.
Good! I’d have concerns for your mental well-being otherwise