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    3 months ago

    It turns out Peterson has been wearing suits made for him by a company called LGFG. They made a dozen suits for him, one for each rule in his book 12 Rules For Life: An Antidote to Chaos. “The rules are printed on the back of this collar. This is a heaven and hell suit, it’s quite fun,” Peterson explained to Rogan. The colors were “magenta” and navy blue, one half made from sheep’s wool, the other from goat’s wool. On the inside of the jacket, the left featured clouds to represent heaven, while the right side featured fire for hell. The magenta color representing hell, Peterson joked was for “designer hell.”

    https://www.newsweek.com/jordan-peterson-reveals-reason-highly-memed-designer-hell-suits-joe-rogan-podcast-1777538