Intro
Pic related. Itās me.
I have to come clean. Iām a lib-for-hire. I need income, and what do you know, itās campaign season and I know how this worksā¦ so here I am getting paid to āget out the voteā for this yearās elections.
Iām not going to provide details, and Iām not going to say anything that can pinpoint who I work for or where I work, for obvious reasons. Iām also not going to divulge any ātrade secretsā or screenshots of things like VAN, again because I need to keep this jobā¦
Iām writing this partly to clear my head, partly to reckon with the lib job I have, and partly to help educate my comrades on some lessons they can learn from this part of electoralism. Some of this will be disjointed because thatās how my brain works. If you have any questions about campaigns drop them in the comments and Iāll answer to the best of my ability.
Why care about this?
The Democratic (and I assume to a smaller extent, GOP) āindustryā makes up a decent chunk of economic activity in a handful of states every two to four years. A huge chunk of groups with millions in funding swoop in, hire up hundreds to thousands of people at a time for temp work, then lets them all go in November.
As leftists, we should understand how this niche within Capitalism exists. This can help explain why some people in this world act the way they do: because their paycheck depends on it. There are material realities behind āhaving high, high hopes for a livingā.
These are not GREAT jobs, but for a lot of people they are better jobs than what they have access to during off years. I know of someone who was thankful for their Field Organizer role because it helped them cover the bills in the way their fast food jobs didnāt.
Thereās also a psychological factor at play with these campaign jobs. A lot of Field Organizers are coming into swing states from out of state. They are college-aged, idealistic, and taking a semester off school to do a job that is often 6-7 days per week and stretching to 70+ hours per week when itās time for āGOTVā. Imagine being told the thing you just spent your entire October working for is a sham
We act like a c3 during VR, then switch to c4 work for GOTV
Like most industries, the campaign industry comes with itās own unique insider vocabulary.
c3/c4 - This is a legal status for IRS purposes. Long story short, c3 groups can only do non-partisan work, while c4s can do more partisan type campaigning. c3 work might look like issues campaigns, nonpartisan voter registration drives, or general voter education mailings. They canāt talk about candidates and canāt take stances on issues in a partisan manner. c4s can do those things.
Some big orgs have both c3 and c4 organizations. Planned Parenthood is the one that comes to mind immediately.
VR - Voter Registration. By law some states require this work to be non-partisan, so a lot of orgs tend to do this regardless of their tax status. This typically boils down to running tables in public spaces or walking around with a clipboard in busy areas to find people to fill our a voter registration form. The forms are collected, details are then copied into VAN for contacting these people later, and then they are counted up and sent to the local boards of elections.
GOTV - Get Out The Vote. This is what youāre about to see all over the country, but really in just a handful states (PA, WI, MI, NC, GA, NV, AZ). People are going out door-to-door, or making phone calls, or doing ārelational organizingā, or a few other ways to basically get you to talk to them about āmaking a plan to voteā. Thereās some studies showing that doing these things increases voter turnout by enough to be worth pouring Scrooge McDuck swimming pools of money into doing every election. Talking to a voter in person and getting them to create a āplan to voteā is considered the most effective form of GOTV and is the one youāll see starting anywhere from 1-3 weeks from now depending on the election calendar in your area.
Note these are NOT persuasion attempts. They donāt work. Thereās some mild talking points that canvassers have to read off, but theyāre told to move on if thereās any resistance to the script. Turns out you canāt change someoneās ideology based on their life experience by knocking on their doorā¦
āIf itās not in VAN, it didnāt happenā
Thousands of people are going to use a piece of software called VoteBuilder, also knows as VAN or NGP VAN. NGP VAN is the 800-pound gorilla in the rather small world of Democratic campaign tech. Everyone has to use it because there are no alternatives that do everything it does or in every state (in CA campaigns use PDI).
VAN is just a CRM system wrapped around a voter file. Depending on who is using it, you may be using the DNCās file, a state Democratic Party file, America Votesā file, or if you didnāt get the Democratic Party blessing, āSmartVANā which simply means your data comes from the data broker TargetSmart. Catalist is also a major voter file vendor that supplies data for VAN accounts.
VAN is one of those tools that people tolerate but donāt love. Think Workdayā¦ for campaigns. It does everything from cutting walk lists to setting up phone banks to integrating with every texting tool under the sun, plus thereās reports and everything is configurable but none of it is very user-friendly. Everythingās been duct taped together to the point where there are random checkboxes in places they shouldnāt be because some campaign asked for it in 2018 and now itās just there, confusing everyone else. Itās that kind of software.
Recently NGP VAN got bought out by a company called Bonterra, which has some international investors / venture capital BS. In case you needed more proof the Democratic Party is a Capitalist party, here you go!___