Exactly. Instead of doubling down on trying to extract profit from everything, they should go back to their old motto of “it’s the operating system, stupid” or “developers developers developers…”

Microsoft should be trying to make their OS more attractive by providing more value, and then pushing for developers to release through their Microsoft Store so they get some profit after sale. Basically the iPhone strategy of making a solid base product, and charging for every additional app that gets installed.

But no, they’re making the default experience suck more, which makes alternatives a lot more attractive. That’s… not how you maintain market share.