I am from America and I’m doing a project on rebranding the Stockholm Arlanda Airport in Sweden. I was wondering if people from Sweden resonate with the flag in logos. I presented to my class and some people recommended asking people from Sweden for their opinions on using the flag in logos because we can’t fully understand a different culture without talking to people who are actually from there.

https://preview.redd.it/fefijj6v7syb1.png?width=5272&format=png&auto=webp&s=950b62405f7847e57745196f6f3de9635addaa52

Det här inlägget arkiverades automatiskt av Leddit-botten. Vill du diskutera tråden? Registrera dig på feddit.nu!

The original was posted on /r/sweden by /u/EmmaSchick at 2023-11-06 19:49:16+00:00.

  • Dannebot@leddit.danmark.partyOPMBSvenska
    1·
    11 months ago

    mushyrain at 2023-11-06 20:53:28+00:00 ID: k84d187

    What the fuck is that? You call this a logo, you just skewed our flag and removed the colors and put a “swoosh” atop?

    • Dannebot@leddit.danmark.partyOPMBSvenska
      1·
      11 months ago

      wrigstad at 2023-11-06 20:57:14+00:00 ID: k84doyo

      It’s not even the Swedish flag anymore, they turned it into the Finnish flag

        • Dannebot@leddit.danmark.partyOPMBSvenska
          1·
          11 months ago

          wrigstad at 2023-11-06 21:19:50+00:00 ID: k84hmib

          Ah, you’re absolutely right! My last braincell has unfortunately been missing for a while, my bad, sorry Finland

      • Dannebot@leddit.danmark.partyOPMBSvenska
        1·
        11 months ago

        YummyPersona at 2023-11-06 21:50:00+00:00 ID: k84mu2c

        It looks like the ugly stepchild of the Finnish and the Greek flag.

  • Dannebot@leddit.danmark.partyOPMBSvenska
    1·
    11 months ago

    ScanianTjomme at 2023-11-06 21:02:28+00:00 ID: k84emkn

    Why is there an inverted Finnish flag in a logo for Swedish airport?

  • Dannebot@leddit.danmark.partyOPMBSvenska
    1·
    11 months ago

    earthbound-pigeon at 2023-11-06 21:02:13+00:00 ID: k84el0f

    Honestly it looks like a weird as Microsoft/Windows logo. Not a fan of it at all. I don’t see the connection to the Swedish flag because of the angle and odd colors, and I don’t see any connection to how it is tied to planes or flying.

  • Dannebot@leddit.danmark.partyOPMBSvenska
    1·
    11 months ago

    LordofNarwhals at 2023-11-06 21:02:13+00:00 ID: k84j5o8

    If you’re going to use the flag then make sure it has the right proportions (5:8), otherwise it’s guaranteed to look weird.

    I also find the overlapping transparency odd, but that’s just personal preference.

    Overall it feels like the flag is doing too much of the heavy lifting and there’s not much aviation/airport meaning in the logo at all. The swoosh makes me think more of cruise ships (like Birka Cruises) than it makes me think about air travel.

    And compare it with the current Arlanda Airport logo (which is just the Swedavia logo). It’s a pretty excellent logo imo since it indicates the northern location(s) with a snowflake design but the snowflake also looks like an airport from above.