I am from America and I’m doing a project on rebranding the Stockholm Arlanda Airport in Sweden. I was wondering if people from Sweden resonate with the flag in logos. I presented to my class and some people recommended asking people from Sweden for their opinions on using the flag in logos because we can’t fully understand a different culture without talking to people who are actually from there.
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The original was posted on /r/sweden by /u/EmmaSchick at 2023-11-06 19:49:16+00:00.
mushyrain at 2023-11-06 20:53:28+00:00 ID:
k84d187
What the fuck is that? You call this a logo, you just skewed our flag and removed the colors and put a “swoosh” atop?
wrigstad at 2023-11-06 20:57:14+00:00 ID:
k84doyo
It’s not even the Swedish flag anymore, they turned it into the Finnish flag
LordofNarwhals at 2023-11-06 21:18:02+00:00 ID:
k84hbo1
Inverted Finnish flag. Finland’s flag is blue on white.
wrigstad at 2023-11-06 21:19:50+00:00 ID:
k84hmib
Ah, you’re absolutely right! My last braincell has unfortunately been missing for a while, my bad, sorry Finland
YummyPersona at 2023-11-06 21:50:00+00:00 ID:
k84mu2c
It looks like the ugly stepchild of the Finnish and the Greek flag.
ScanianTjomme at 2023-11-06 21:02:28+00:00 ID:
k84emkn
Why is there an inverted Finnish flag in a logo for Swedish airport?
earthbound-pigeon at 2023-11-06 21:02:13+00:00 ID:
k84el0f
Honestly it looks like a weird as Microsoft/Windows logo. Not a fan of it at all. I don’t see the connection to the Swedish flag because of the angle and odd colors, and I don’t see any connection to how it is tied to planes or flying.
LordofNarwhals at 2023-11-06 21:02:13+00:00 ID:
k84j5o8
If you’re going to use the flag then make sure it has the right proportions (5:8), otherwise it’s guaranteed to look weird.
I also find the overlapping transparency odd, but that’s just personal preference.
Overall it feels like the flag is doing too much of the heavy lifting and there’s not much aviation/airport meaning in the logo at all. The swoosh makes me think more of cruise ships (like Birka Cruises) than it makes me think about air travel.
And compare it with the current Arlanda Airport logo (which is just the Swedavia logo). It’s a pretty excellent logo imo since it indicates the northern location(s) with a snowflake design but the snowflake also looks like an airport from above.