Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

    • Flying Squid@lemmy.world
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      5 hours ago

      Except the Homer Car actually worked properly. It just looked stupid and had stupid “features” no one wanted but Homer.

      The Cybertruck isn’t even that good.

      • SnortsGarlicPowder@lemmy.zip
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        2 hours ago

        I liked the homer car. Massive trunk space, 360 view, small A pillars. And having the kids separate so you aren’t distracted by them. Only negative is you can’t look back.

        • Flying Squid@lemmy.world
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          2 hours ago

          The lack of a roof is a big negative too. There have been experiments with bubble-roof cars before and it’s not fun to be in a plastic bubble when the sun is overhead.