Statistically speaking, the only thing advertisers are good at selling is their own services to businesses. Advertising is a miserably bad investment that mostly just eats up funds, even as it’s forced to exist by businesses needing to be seen and known about. Like nobody alive sees an ad and thinks “ah, I must own [thing] now!” they just maybe notice that [thing] exists and maybe at some point remember that it exists but are more likely to just run across it when doing a search for [general type of thing] later anyways. But without engaging in it, businesses suffocate because they never build up a critical mass of being known about.
It’s all such a fucking stupid and pointless grift that has no reason at all to exist and it doesn’t even do the one thing it’s claiming to do well at all.
I wonder now if there’s been any studies done on purchases between people who use ad blockers and people who don’t. I’d be curious to see the effect advertising has on sales.
but are more likely to just run across it when doing a search for [general type of thing] later anyways
This is not organic. It’s called re-marketing. You are running across that stuff later because the ad agencies keep a profile on you and know you came into contact with this ad earlier but did not convert into a sale. They know that re-marketing to you at another more appropriate time can convert into a sale.
And then you have the insidious social media influencer shit, especially on Instagram and TikTok, where people posing as everyday randos start gushing about how great X product is… A week later, my partner is demanding whatever the latest Ninja kitchen gadget is, while the last four sit on the counter in varying states of disuse. Or worse, those emery cloth abrasive “hair removers” that are just white label AliExpress trash that scratch the ever-loving shit out of your skin and sometimes leave bits of grit in stuck in your skin and/or pores. It’s a little horrifying to watch “consumer demand” get generated in real-time against an otherwise rational person.
Maybe I’m just hyper-aware of it because of my own history with piss-poor impulse control and some hard-learned lessons.
Actually Instagram ads are pretty effective. Because it looks at posts you look, microphone data, messages you send in their dms, and maybe Google account data if you linked it to your Google account if you use those.
Statistically speaking, the only thing advertisers are good at selling is their own services to businesses. Advertising is a miserably bad investment that mostly just eats up funds, even as it’s forced to exist by businesses needing to be seen and known about. Like nobody alive sees an ad and thinks “ah, I must own [thing] now!” they just maybe notice that [thing] exists and maybe at some point remember that it exists but are more likely to just run across it when doing a search for [general type of thing] later anyways. But without engaging in it, businesses suffocate because they never build up a critical mass of being known about.
It’s all such a fucking stupid and pointless grift that has no reason at all to exist and it doesn’t even do the one thing it’s claiming to do well at all.
it’s one of the prime examples of bullshit jobs
Always good to see another Hexbear who used to be in Advertising.
Removed by mod
I wonder now if there’s been any studies done on purchases between people who use ad blockers and people who don’t. I’d be curious to see the effect advertising has on sales.
This is not organic. It’s called re-marketing. You are running across that stuff later because the ad agencies keep a profile on you and know you came into contact with this ad earlier but did not convert into a sale. They know that re-marketing to you at another more appropriate time can convert into a sale.
The advertisers are selling a dashboard that the marketing department can use to razzle dazzle the higher ups
And then you have the insidious social media influencer shit, especially on Instagram and TikTok, where people posing as everyday randos start gushing about how great X product is… A week later, my partner is demanding whatever the latest Ninja kitchen gadget is, while the last four sit on the counter in varying states of disuse. Or worse, those emery cloth abrasive “hair removers” that are just white label AliExpress trash that scratch the ever-loving shit out of your skin and sometimes leave bits of grit in stuck in your skin and/or pores. It’s a little horrifying to watch “consumer demand” get generated in real-time against an otherwise rational person.
Maybe I’m just hyper-aware of it because of my own history with piss-poor impulse control and some hard-learned lessons.
Actually Instagram ads are pretty effective. Because it looks at posts you look, microphone data, messages you send in their dms, and maybe Google account data if you linked it to your Google account if you use those.