Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

cross-posted from: https://beehaw.org/post/15345295

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Sterile_Technique@lemmy.worldMEnglish
    1·
    5 months ago

    “AI” doesn’t exist yet, and it drives me fucking insane that the term has been slapped onto the spell-checkers-on-steroids shit we’re calling “AI” today.

    If and when AI becomes a thing, the impact on humanity will be in par with figuring out how to harness fire or electricity.

     

    …and yes, I know, language is based on usage, so when enough people call a hamster a “unicorn” instead, eventually “unicorn” is definitively the thing we call a hamster today. And we’ve already rebranded the old unicorn as “AGI” to make room for new bullshit marketing unicorn, so the line I’m bitching about is firmly crossed and we’re not going back…

    But fuck do I hate it.