Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

cross-posted from: https://beehaw.org/post/15345295

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • The Quuuuuill@slrpnk.netMEnglish
    2·
    5 months ago

    tHe MaRkEt WiLl DeCiDe

    Meanwhile the market keeps saying fuck off with the AI bullshit and they just push it harder

    • Ogmios@sh.itjust.worksM
      1·
      5 months ago

      There are certain things which are wildly unpopular for the general population, yet get intense attention from industry. Pay attention to those things and you’ll see patterns.

      • The Quuuuuill@slrpnk.netMEnglish
        2·
        5 months ago

        AI, Blockchain, Internet of Things. Seems like it’s all about just burning as much fossil fuels as possible to me