David Crisp admitted to an undercover investigator that he had “ignored government edicts” on sanctions by selling £1,000-a-bottle “Boadicea the Victorious” perfume in Russia.
Jfc, why is it 1k per bottle?
Simple, it is apparently a luxury product, which means that it is used to show off, the smell doesn’t matter nearly as much as the packaging/label.
It having a high pricetag simply makes it desirable to rich people, the cost is sort of seen as a seal of quallity and more importantly means that normal people can’t afford it so it is exclusive.
It is priced at what the market will bear, and for whatever reason people think this specific scent is worth that for whatever reason.
Paying a premium for certain smells is an extremely old human pastime.
Luxury products aren’t really supply-and-demand. It certainly doesn’t cost that much to produce.
I can put smelly things in a bottle too
But can you get rich idiots to pay exorbitant prices for it?
Hmm… marketing? I wonder how this guy did it. There’s obviously nothing special about his perfume other than it being an exclusive scent. Perhaps if I charge $10,000 a bottle and make the packaging really cool. I’m sure A few influencers would be willing to get in on the scam
Because that what gullible people will pay. So rhey can show off to their gullible friends and subscribers on TikTok.
Made by scents of women. Mainly redheads.
He should have got into the crisp industry instead with a name like that.
Or opened a crematorium.
(If you don’t already, you would likely enjoy “nominative determinism” communities)
